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DDAs focus on marketing


Almont, Imlay team up for pair of seminars on October 7th and 8th



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September 30, 2009
TRI-CITY AREA — In a down economy, new ideas and a fresh approach are often the key to gaining a competitive edge in the marketplace.

With that in mind, the Imlay City and Almont Downtown Development Districts are collaborating next week (Oct. 7 and Oct. 8) to provide realistic marketing options and solutions for struggling business owners.

Espousing the common theme, "Don't Just Survive...Thrive," a pair of marketing seminars will be offered on successive nights in Imlay City and Almont by Team Halo, a program available through America's Main Street Marketing.

On Wednesday, Oct. 7, "Customer Retention" will be the subject of a seminar at the Imlay City Cinemas, 543 N. Cedar St., beginning with a 6:30 p.m. reception.

On Thursday, Oct. 8, a second seminar, "How to Make Cash Registers Ring in a Down Economy," begins at 6:30 p.m. at the Almont Lions Hall, 222 Water Street.

Additional sponsors include the Lapeer County Community Foundation, the Imlay City Area Chamber of Commerce and Almont Area Chamber of Commerce.

Imlay City DDA Director Nancy Jean Brinker said Team Halo marketing experts Marianna Hayes and Andy Chapman will lead both sessions and present practical marketing strategies to those in attendance.

Brinker said both sessions are free to business owners within the Imlay City and Almont DDA districts. Those outside the districts may attend either of the seminars for $20, or both sessions for $30.

"These are tried-and-true methods," said Brinker. "They will be offering a whole array of helpful ideas. We've found them to be extremely useful in the past."

Brinker said the multi-faceted marketing approach is designed to provide help and direction for just about everyone. The goal is to connect with customers and keep them once you have them.

"Some business owners may already know a lot of these things," said Brinker. "But sometimes they need to be reminded about what works. It's always good to look at things differently to find solutions."

Nancy Boxey, DDA Director in Almont, believes the cooperative venture could bode well for the future of both business districts.

"I think this is a phenomenal opportunity for our business owners in both communities," said Boxey. "We're looking forward to partnering with the Imlay City DDA and the Lapeer County Community Foundation. It's this type of cooperative arrangement that can help our businesses be successful."

For more information about either or both of the seminars, contact Nancy Jean Brinker at 810-724-2135 or njbrinker@imlaycity.org. Or call Nancy Boxey at 810-798-8125 or nboxey@almontdda.com.

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