The Drop comes on the heels of last year's inaugural event, which drew hundreds of people hoping to cash in on discounts and giveaways available at participating downtown businesses.
DDA Director Nancy Jean Brinker said each of the colored balls—orange for kids and yellow for adults— will be marked with a specific discount or giveaway at a downtown business.
"Each drop will offer great bargains for shoppers," said Brinker. "Patrons can attend the event, catch their savings and use it before Christmas. We're very excited to bring this event back. It's a good time for the entire family."
Along with the Snowball Drop, many businesses will be extending their hours to 8 p.m. Some will stay open later on Fridays throughout the holiday shopping season, Brinker added.
"We encourage everyone to come down, do some Christmas shopping and help support our local businesses," said Brinker. "They have decorated their stores for the holidays and are eager to serve customers."
Brinker thanks the fire department, participating businesses and the community for continued support of the event.
For more information about the Snowball Drop or other DDA activities, visit www.icdda.com or contact Brinker at 810-724-2135.